Career Highlights
Product Management
Joyous
A tech startup building a business development platform for restaurants
"The smart success engine for local restaurants"
2020 - Present
- Lead product development and platform modernization for SaaS marketplace supporting small businesses and consumers
- Enabled data-driven engagement through targeted feature design and iterative improvement based on customer behavior and feedback
- Designed and implemented a data-rich dashboard combining performance metrics and customer feedback to inform decision-making
- Automated content creation and distribution systems to enhance visibility and reduce operational overhead for partner businesses
- Developed self-service onboarding experience that improved time-to-value for new partners
- Created and maintained a unified product roadmap balancing customer needs, business priorities, and technical feasibility
- Instituted structured stakeholder engagement processes and feedback loops to ensure alignment across teams
Empire of Australia Company
A tech startup building immersive transmedia experiences
"Your window into a parallel universe"
2019 - Present
- Defined product strategy and technical roadmaps for cross-platform applications with focus on scalable infrastructure and content automation
- Scoped and delivered a cross-platform mental health check-in feature for global deployment for a Fortune 500 company employee experience application
Development
Empire of Australia Company
A tech startup building immersive transmedia experiences
"Your window into a parallel universe"
2013 - Present
- Architected and built scalable SaaS platforms using React Native, Ruby on Rails, PHP, and Python
- Implemented AI and automation systems integrating OpenAI, Claude, and other LLM technologies
- Built and operated two iOS apps using React Native integrated with LAMP REST backend
- Created Choose Your Future carbon offset app and Quiptical word game
- Published apps to Apple App Store: Choose Your Future and Quiptical
- Built custom REST APIs to handle all backend queries
- Integrated Stripe, SendGrid, and Twilio APIs into frontend and backend infrastructure
- Created, grew, and curated multiple social media accounts
Clear Day Creative, LLC
A web design and development company
2005 - 2013
- Built and operated dozens of websites and web applications
- Designed and developed content management systems and learning management platforms
- Created custom e-commerce solutions with integrations for PayPal, Stripe, and Dwolla
- Built reservation and event management systems for service-based businesses
- Developed social media platforms and community engagement tools
- Managed all hosting and infrastructure
- Managed SEO and SEM campaigns
Technology Executive
Sightbox, a Johnson and Johnson Company
A tech startup creating an end-to-end solution for eye health care
"The best contact lens subscription service in the world"
2017 - 2019
- Created and executed NPS program to survey 25K+ customers
- Increased NPS score by 50+ points and reduced first touch response time by 38%
- Developed and deployed new team-focused performance evaluation strategy
- Expanded and grew team from 12 to 32 individuals
- Collaborated with dev team to create product requirements to address user feedback
- Reorganized team using anti-fragile principles to create a truly cross-functional team
YogaJoy
A yoga-as-healthcare school offering extensive yoga therapy training
"The best yoga therapeutics training in the Americas"
2016 - 2017
- Administered all functions across 10+ yoga teaching schools including marketing materials
- Managed digital events, 12-week teacher training programs, and graduation events
- Designed and instituted custom CRM/CMS to handle all client scheduling, payments, and training materials
- Reduced outside tech vendor costs by 70% by building a custom, in-house solution
- Trained and directed team of three in marketing and operations
CenturyLink
A Fortune 500 telecommunications company
2013 - 2015
- Built a Twitter reach of more than 4M
- Grew a developer-focused newsletter from 0 to 6K subscribers
AppFog
A cloud-based application platform
"The most user-friendly PaaS in the world"
2011 - 2013
- Helped build the company from 3 to 45 employees
- Grew customer base from 10 to 60,000 customers
- Helped raise $10M in venture capital funding
- Created business models and financial projections for new product lines and business reorganizations
- Managed a $4M annual budget
Multi-Disciplinary Creative
Interactive Narrative & Game Design
- Designed and developed "Let's Pretend" - an immersive financial simulation game with:
- AI-powered news generation system
- Dynamic stock market simulation for 75+ fictional companies
- Interactive chatbot characters
- Hidden narrative paths and easter eggs
- Created "Empire Tarot" - a unique alternate universe tarot experience combining:
- Original narrative design
- Custom card interpretations
- Interactive mobile interface
- Created "Quiptical" - a unique word game combining:
- Wordmaking ala Scrabble
- Card play ala Gin Rummy
- Interactive mobile interface
Digital Content Creation
- Developed the Empire of Australia transmedia project spanning:
- Multiple interconnected websites (Morgen Genentech, Paralux Unlimited)
- Social media narratives
- Interactive applications
- Cross-platform storytelling experiences
- Created automated content generation systems using AI for:
- Daily financial news articles
- Marketing materials
- Social media content
Brand Development & Marketing
- Led comprehensive rebranding initiatives for multiple companies
- Designed and implemented integrated marketing campaigns combining digital and traditional media
- Created brand identity systems for startups and established businesses
- Developed visual design systems for web and mobile applications
- Produced multimedia content including video, photography, and graphic design
Technical Creative Tools
- Developed Leo and Ruby gem for automated AI image generation
- Created custom content management systems for creative workflows
- Built automated tools for content creation and distribution
- Integrated various AI creative tools (OpenAI, Leonardo.ai, Claude) into production workflows