About Richard Baldwin

Developer | Product Manager | Startup Executive

With a career that began in business operations, marketing, and product management, I’ve always been driven by a passion for technology. After years of leading teams and launching successful projects, I pursued my Master’s in Software Development at Victoria University of Wellington to deepen my technical skills. Today, I thrive on solving complex business challenges through custom tech solutions.

At Joyous, I redesigned the app experience to enhance customer engagement and led the development of an onboarding app that set the stage for scalable growth. In my freelance work with the Empire of Australia Company, I developed and launched two iOS apps, Choose Your Future (carbon offsets) and Quiptical (a word game), building meaningful user experiences backed by robust APIs.

Previously, as the Marketing Manager for Retention at Sightbox, I led a 32-member team that boosted NPS by 50+ points and reduced response times by 38%, creating a customer-first culture. My time as VP of Operations at AppFog taught me invaluable lessons in high-stakes management, budgeting, and growth, where I helped secure $9.8M in funding and ran a $4M budget.

I bring a versatile skill set to the table, with expertise in React Native, Rails, Next.js, JavaScript, TypeScript, Ruby, Python, and a range of APIs (OpenAI, Stripe, Twilio). Using technology to create intuitive, impactful products is my mission, and I look forward to the challenges that lie ahead.